I build custom apps, tools, and systems that help small brands and startups do more — tailored to you, not off-the-shelf.
Brand Identity
Project Title Here
Short description of the outcome — what was built and what problem it solved.
Custom Tool
Project Title Here
Short description of the outcome — what was built and what problem it solved.
Automation System
Work in Progress
Currently building — check back soon for the full case study.
Web App
Project Title Here
Short description of the outcome — what was built and what problem it solved.
Dashboard
Work in Progress
Currently building — check back soon for the full case study.
Client Portal
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Short description of the outcome — what was built and what problem it solved.
You share your challenge. I ask the right questions. We figure out exactly what needs to be built.
I design and build a custom app, tool, or system — scoped to fit your actual workflow, not a template.
You review, give feedback, and we polish until it's exactly right.
Your project goes live. You get the files, the knowledge, and ongoing support if you need it.
Logo systems, color, type, and guidelines that give your brand a clear, confident look — ready for every touchpoint.
Internal tools, client portals, calculators, forms, dashboards — built exactly for your workflow, not a generic SaaS.
Streamline your ops. I connect your tools, automate repetitive tasks, and build systems that run while you focus.
Custom sites built to convert and impress — from landing pages to full web apps. Clean, fast, and on-brand.
Hi, I'm Madel — a solo freelancer based in the Philippines. After 8 years building creative and tech projects remotely for clients around the world, I took everything I learned and started Winx Projects.
I design and build custom apps, tools, and systems for small brands and startups — scalable solutions tailored to your business, without the agency price tag or the off-the-shelf compromise.
The name says it all: Win × Projects. Every project is built to be a win for your users, your team, and your goals. And with a little Winx magic, I bridge you to AI-powered tools and systems that make your ideas faster to ship and easier to scale. ✱
Work with meTell me what you're working on — even if it's still a rough idea. I'll help you figure out what to build and how.
madel@winxprojects.com